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About Us | SHEIN USA

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rntttttrntttttt10,000rntttttrntttt

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rntttttemployees worldwiderntttt

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rntttttrntttttt58%rntttttrntttt

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rnttttttotal female employees worldwiderntttt

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rntttttselling torntttt

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rntttttrntttttt150+rntttttrntttt

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rntttttWe believe that the beauty of fashion should be accessible to everyone,rntttttnot just the privileged few. When the company was founded in 2012, we noticedrntttttthat fashion companies had to choose between offering choice or reducingrntttttinventory pressure and waste. So, we set out to change that by leadingrntttttthe development of alternative processes and technologies to bring fashionrntttttinto the future.rntttt

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rntttttOur customers are at the core of our business model, driving our growthrntttttto a team of nearly 10,000 employees serving more than 150 countries withinrntttttless than a decade. Our digital-first model meets customers where theyrntttttare: on mobile devices, online and on social media. We have become onerntttttof the most popular shopping apps and continue to engage customers by providingrntttttmultiple content streams directly within the SHEIN platform and deliveringrntttttthe best online shopping experience.rntttt

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rntttttConsumers no longer follow a unified standard of what is considered “fashionable”rntttttor “beautiful”. We believe that the clothes we wear reflect our personalitiesrntttttand we want to empower everyone to explore and express their individuality.rntttttTo do this, SHEIN creates a wide range of options to fit any mood or occasion.rntttt

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rntttttSHEIN’s mission is to serve as a leader in the industry and bring fashionrntttttinto the modern era. We employ cutting-edge technologies and processesrntttttin our design and sourcing to stay well-informed of what is in-demand byrntttttconsumers, produce goods in a timely manner and deliver the products quicklyrntttttto anywhere in the world. By developing proprietary logistics and ecommercernttttttechnology, we are disrupting the fashion space and improving outcomesrntttttfor manufacturers, suppliers and consumers.rntttt

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rntttttrnttttttDigitally Empowered Agile Supply Chainrntttttrntttt

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rntttttTo meet demand, we have built a fully digital supply chain that seamlesslyrntttttand quickly delivers products to our customers worldwide. We use proprietaryrntttttsoftware to track sales and communicate with our factories in real timerntttttto order in small batches. Our digital supply chain is the core of ourrntttttbusiness model and empowers us to offer a wide range of on-trend stylesrntttttwithout creating excessive inventory waste or making customers wait weeksrntttttfor their orders to be fulfilled.rntttt

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Dillard's - The Style of Your Life.

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