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If you have an online shop and a retail store—or want to sell online and in person—you need a POS system that can integrate with other tools. The most important integration for today’s retailers is the connection between their POS and ecommerce systems. This connection between sales systems means it’s possible to sell across channels, keeping up with customer demands while keeping back office overhead to a minimum. That’s because sales system integrations keep sales, product, inventory, and customer data all in one place. The second most important integration for retailers is that between their POS system and other business tools like loyalty programs, customer relationship management software, fulfillment and logistics tools, and accounting software.

In terms of integrating your sales system, not all POS systems can do this easily. Some POS systems don’t have the ability to integrate at all, while others can only connect in-store and online sales by using APIs, also known as application program interfaces. These are built by third-party developers and require manual installation and maintenance. While this means there is some connection between sales systems, it’s not perfect. Drawbacks include slow refresh rates, in which data between the two systems isn’t in sync, or missing features, in which the two systems don’t have compatible features and can’t be connected seamlessly. This can lead to disconnected customer experiences and incomplete data, ultimately making more work for retailers. Conversely, Shopify POS integrates seamlessly with Shopify’s ecommerce software, meaning there’s no additional work and no data hiccups.

In terms of integrating with other business tools, many retailers want to connect their POS system to marketing tools like loyalty programs or customer relationship management software, and operations tools like staff management, fulfillment, or accounting. Since POS providers don’t make these tools themselves, retailers need to go to third-party providers to find them. How well these tools will work with your POS system will depend on the system you’re using and the third-party provider you choose. Fortunately, Shopfiy POS comes with a rich app ecosystem, with over one hundred apps, all of which have been specifically made to integrate with the POS system. Not only are these apps easy to find, they’re also simple to connect and work seamlessly with the Shopify POS.

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